MY FAVOURITE CRUELTY-FREE MAKEUP BRANDS





































Over the last year I've come to the decision that animals are cute so I'd rather not eat them or give money to makeup companies that test on them. I think what a lot of people don't realise is that so many great cruelty-free companies exist, for every price range, meaning it really isn't difficult to avoid makeup tested on animals - Anastasia Beverly Hills, Urban Decay, Glossier, Too Faced, Hourglass, Tarte, Charlotte Tilbury, Elf, Soap and Glory and Barry M to name a few.

But today I wanted to focus on a few of my absolute favourites that make up the majority of my collection.

1. KAT VON D
I think Kat Von D is my favourite makeup brand ever. Obviously the dark, gothic packaging speaks to my emo soul but on top of that, every product I've tried is spot on. The entire line is also vegan so a big whoop whoop for that. My Shade and Light Contour Palette is a bit battered and has definitely seen better days due to how often I use it. The formula blends out so smoothly and effortlessly with zero patchiness and the shades are great - I use Sombre to contour and Shadowplay to bronze almost everyday. The Everlasting Liquid Lipstick in Bow N Arrow is my favourite nude lip: it's the perfect balance of brown and pink and the formula applies smoothly, feels weightless on the lips and stays put all day. Bonus points for this shade also being available as a Studded Kiss Lipstick which is a creamier, more moisturising formula. Other favourites include the Lolita Eyeshadow, which is a gorgeous matte rosy-brown that looks stunning blended all over the eye, and the Alchemist Holographic Palette, which isn't actually holographic but it does contain four stunning duo chrome powders that can be used as colourful, iridescent highlighters or eye/lip toppers.*

2. COLOURPOP
I hadn't even heard of Colourpop until about a year ago but I instantly fell in love with the brand after trying their stuff. They're super affordable, fantastic quality and are constantly releasing new products to keep the range fresh and trendy. The Supershock Eye and Cheek products are definitely the stars of Colourpop's lineup. These eyeshadows and highlighters have a bouncy, moussey texture that melt into the skin and really pack a punch in terms of pigment. I'm also a big fan of the Luster Dust Loose Highlighter in Gnomie. This gives a seriously blinding, sparkly shine to the cheeks so if you like a subtle highlight, this might not be for you but if you're anything like me you will love this stuff. For the price I don't think you can beat Colourpop's pressed eyeshadow formula and they have so many palettes and single shadows to choose from but it's their first ever palette that remains my favourite. The Yes Please Palette may not look like much from the outside but it contains a stunning mix of warm yellows, reds, oranges and browns in a variety of matte and shimmer finishes. I've also got to give a quick honourable mention to the Matte X Lippie Stix and the Ultra Satin Lips.

3. FENTY BEAUTY
Fenty Beauty is a relatively new brand but obviously anything that Rihanna puts her name on is going to be an instant success. Even before any products were released the brand was praised for their huge shade range. 40 foundation shades in a variety of undertones was unfortunately unheard of before Fenty but now it's the expectation. The formula of the Pro Filt'r Soft Matte Longwear Foundation is also a dream and straight away became my favourite foundation. The thin, weightless consistency means it can be built up to flawless full coverage or sheered out and it dries to a natural matte finish that stays put all day. Pairing it with the Pro Filt'r Instant Retouch Primer makes for a super smooth and longlasting base. I've mentioned before that I'm not a big lipgloss gal but the Gloss Bomb Universal Lip Luminizer has converted me. I'm yet to see anyone this shade doesn't look gorgeous on - the colour is so flattering, it has a gorgeous shine and feels smooth and non-sticky on the lips. Finally, the Killawatt Foil Freestyle Highlighter Duo in Mimosa Sunrise/Sangria Sunset is a new addition to my collection and the metallic magenta and orange shades are shimmery summer perfection.

4. NYX
NYX coming to the UK a couple of years ago was quite the blessing. For reliable, affordable, quality products from the drugstore you cannot beat them. Their lip products are definitely worth checking out: the Butter Glosses are creamy, not at all sticky and smell incredible and the Liquid Suede Cream Lipsticks are the perfect balance of matte and long lasting whilst also being comfortable and non-drying. The High Definition Blush in the shade Taupe makes a perfect cool-toned contour for pale skin and blends out so naturally. The HD Studio Photogenic Concealer is another favourite: the creamy, blendable formula, medium coverage and natural finish make it perfect for under the eyes or on spots. Finally I want to shout out the Worth The Hype Mascara because after a long and disappointing adventure trying out every cruelty free affordable mascara, I've finally found one I love so I am 100% going to repurchase this bad boy.

Honestly there are so many other brands and products I could've raved about but I didn't want this post to be the length of a novel so I'll leave it there for now. My point is there is no shortage of amazing cruelty-free makeup so there's no need to buy stuff tested on animals if you don't want to.

Thanks for reading, Lucy x

*I wanted to add that this post was written before all the recent controversy surrounding Kat Von D, I'm aware that what I've said hasn't aged particularly well...